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Texas Tech Alumnus Named to Southwest Advertising Hall of Fame

The Southwest Advertising Hall of Fame announced four new members into its 2014 class of inductees, including Lubbock advertiser Phil Price. Price is the first member from west of Fort Worth. Price was selected for his significant contributions in the advertising industry and to the Lubbock community.

After winning a high school ad layout and copywriting contest at Amarillo High, Price decided to make advertising his career and subsequently earned his BBA in Advertising/Marketing from Texas Tech University. After service in the U. S. Army, where he was awarded a Bronze Star with "V" for valor in ground combat, the Purple Heart, and the Combat Infantryman's Badge, Price returned to Lubbock. In 1972, he started Phil Price Advertising.

Price linked his agency's growth directly to the growth of his clients through marketing, advertising, and public relations. While many agencies were churning out ads, Price drove his team to create marketing plans and brand identities. At the heart of his agency were the relationships between his company and his clients which Price valued and constantly cultivated.

Price has also been named an Outstanding Alumnus and Hall of Fame member of the Texas Tech College of Media and Communication, has received AAF-Lubbock's the Silver Medal, and the AAF Tenth District's Sterling Service Award. He has been named the Volunteer of the Year by the Human Relations Commission, and Gold Medalist by the Association of Women in Communications. Price is also a graduate of the Taos School of Writing and has written four award winning but unpublished novels and eight successful stage plays.

The Southwest Advertising Hall of Fame was created by the Tenth District of the American Advertising Federation to honor men and women from the region who have distinguished themselves. Inductees will automatically be nominated for the National Advertising Hall of Fame as they become eligible.