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HSC to Launch MommyMeds Mobile App

Health care providers have been using the InfantRisk Center's (IRC) lactation and pregnancy medication safety and drug facts app released by the Texas Tech University Health Sciences Center in July 2011 to counsel pregnant women and breastfeeding mothers.

For pregnant or breastfeeding women, drug safety and medication information are of the utmost importance. Virtually all of the 4.3 million women who give birth in the U.S. each year will use at least one prescription or non-prescription medication while they are pregnant or after giving birth, and they need to know which medications are safe during pregnancy or breastfeeding and which may be harmful or even cause birth defects.

This mobile application for iPhone or Android provides up-to-date, evidence-based information on the use of medications during pregnancy and breastfeeding. The app is currently available for health care professionals and will soon be released in a consumer version, MommyMeds, for individual consumer use. Texas Tech University Health Sciences Center is seeking corporate sponsors to underwrite the commercial drug safety app for pregnant or breastfeeding women.

The mobile application's drug safety information is connected to the IRC's live, up-to-date database of more than 20,000 over-the-counter and prescription drugs, syndromes and other products.

The medication information in the database is based on Dr. Thomas Hale's 25 years of research, which is also covered in his widely read pregnancy and breastfeeding drug safety reference book, “Medications and Mother’s Milk.” Dr. Hale’s research is considered the gold standard in the industry and provides evidence-based information about the transfer of medications to infants during lactation and its effects on babies in the womb.

The iPhone and Android app also includes a direct-dial function to the IRC's live representatives, and the app provides notifications of drug alerts and weekly articles about drug safety and medication information related to pregnancy and breastfeeding.

Pregnant or breastfeeding women can use the Android or iPhone app to search for drug safety information by keyword, product list or condition for vitamins, prescription drugs, non-prescription drugs.

The MommyMeds app provides crucial health and safety information to which breastfeeding mothers and pregnant women want quick and easy access. Research by Simmons Data shows:

  • 79 percent of pregnant and breastfeeding moms want credible evidence-based medical product safety information 24 hours a day, 7 days a week.
  • 57 percent of them own smartphones.
  • Nearly half would be likely to use a mobile application to find medical product safety information.

Texas Tech University Health Sciences Center is seeking corporate sponsors to support the critical research done by Dr. Hale and create direct, early-stage relationships with mothers. The release of this information tool free to the public offers a significant opportunity in terms of public health outreach, customer contact and branding. Download the brochure and find out more or contact Russ Bookbinder, Associate Vice Chancellor Office of Corporate Engagement at 806-742-2110.

Just another example of how Texas Tech is thinking outside of the box to improve resources for students and faculty despite steep funding cuts. Watch the story on Nightly Business Report.