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Alumnae Keep the Library Relevant

By Lisa DuBois Low

How do you keep the library relevant in the digital age? Just ask these two Texas Tech alums.

Two talented Red Raiders recently had their work featured in a publication intended to showcase examples of successful marketing for public and academic libraries.

Kaley Daniel (’02, public relations, College of Mass Communications; ’06 MBA, Rawls College of Business) and Kimberly Vardeman (‘04, dual major in Spanish and geography, College of Arts & Sciences) contributed to "Marketing Your Library: Tips and Tools That Work" recently published by McFarland & Company, Inc.

The two shared their success in developing and marketing the Library Services Fair. This event is held twice a year to promote non-traditional services the library provides such as ipods, digital cameras and lighting kits, and state-of-the-art animation studio to students, faculty and staff.

“We wanted to share creative marketing strategies that libraries everywhere can emulate,” said Daniel.

Daniel serves as the director of communications and marketing and Vardeman is an assistant/reference librarian. Together they focus on putting friendly faces with valuable services.

The Texas Tech Alumni Association loves grads who stick around to lend their talents in making Texas Tech University a place to be. Want to tell us about another outstanding Red Raider faculty or staff member? Email us at

Photo by Daniel Hernandez